Cruise Line Wearables


Carnival unveils new vacation management technology plans at CES

At the Consumer Electronics Show in Last Vegas, Carnival, an American-British cruise company and one of the world’s largest travel leisure companies with a combined fleet of over 100 ships across 10 cruise line brands, announced an exciting new wearable technology system.

A Smart Medallion

Carnival intends to introduce a new app paired with a coin-sized smart medallion that is designed to be “invisible”. It can be worn as jewellery or simply carried in a pocket. There is no need to tap a sensor. It connects to the ship’s payment system and doesn’t need to be charged. It is designed to enhance and personalize a passenger’s cruise experience.

To see that this technology is the next step in innovation for the consumer in our highly ‘on- demand’ society is very exciting to me as I was once an employee of a cruise line. My only question, is this device water proof?

When I am on a cruise ship I love to spend time at the pool

Wearable technology looks set to be the new-new. Things are going to get better and better, not just for the travel industry but for all industries that are focused on customer experience. You may be wondering why I’m so excited about this new wearable?

For one, there is the opportunity to expand the customer experience for cruise passengers, and then there is the phenomenal growth potential of the global cruise market.

My friends at CLIA (Cruise Line International Association) released the 2016 State of the Cruise Industry Outlook with predictions that the global cruise market is continuing to grow and evolve at a record pace.

It also showed that last year alone there were an estimated 24 million cruise passengers, and eight out of ten travel agents expect a year on year increase in sales. I’m very excited about the strong growth in the travel and hospitality industry as this creates new opportunities every day, across different demographics and rapidly changing technological landscapes.

In a highly competitive market where distribution and communication channels can be so congested, clear and compelling communication in every target language is essential for growth. Engaging with the global traveler effectively requires the right content, on the right channel, at the right time and in the right language.