The mobile app market is a global powerhouse. Tapping into that market requires more than just expanding your product on app marketplaces around the globe. Perhaps paradoxically, it requires going local.

As businesses strive to outperform their competitors and captivate audiences, their strategies for distributing their content can significantly impact their success. The choice between gating and ungating content is pivotal, shaping the dynamics of audience engagement and information flow.

By using data processing strategies that model human problem-solving strategies, artificial intelligence (AI) has achieved many significant milestones. It has become a prime focus for almost any digital service. Along with quantum computing, AI has become widely heralded as a harbinger of new technological vistas.

What matters most to businesses and audiences feeling the effects of this dawning technology is how to adjust their relationship with information technology.

Any discussion about reaching your audience online must closely examine UX and UI, in other words, user experience and user interface. These two sibling concepts are essential to engaging digital users and converting them to your brand. Fortunately, because UX and UI have become such ubiquitous necessities, plenty of research suggests where to focus your efforts. These five trends in UX/UI can help drive your digital strategy for the coming year.

A multilingual website has become increasingly necessary when reaching audiences from diverse demographics. It is crucial to approach with a focus on localization and user experience to ensure success. This guide can help you get started. Let’s focus on six essential features your online presence needs to appeal to audiences in multiple languages.

Reach more significant segments of the global market with multilingual strategies. See how you can make your marketing more engaging and resonate with more audiences.

FinTech and language processing algorithms have reached advanced stages of development in their own right. Together, they could potentially change the face of business and trade worldwide. Learn how NLP is automating routine tasks, improving user experience, and generating higher ROI in FinTech.

Since its inception, digital communication has evolved at a rapid pace. With the advent of artificial intelligence, that pace has increased to breakneck speed. Against that backdrop, digital communication tools like social media and email are forever changing. AI holds undoubted promise, even and especially in the localization realm. But at the same time, its applications continue to be limited in other ways.

Localization is a crucial part of your marketing strategy. It lets you personalize your content to users' needs from various geographic areas. As you manage your localization process, it's critical to remember your social media. Not only do you want to translate your content so that it's available for users in various geographic areas, but you also want to make sure you're localizing the content you provide. Follow these six tips for social media localization.

Localization is critical to reaching a wide geographic area with your marketing and overall business efforts. As part of your localization platform, testing your processes and ensuring they meet your stated goals is essential. Consider utilizing these critical five best practices as part of your localization testing.

The fashion industry, like many others, has become increasingly global. Localization is still essential to your overall strategy and connection to your customers. As a sportswear brand, you want to target your marketing materials for customers in distinct locations. Localization can take several forms, depending on how you approach this common strategy—and it can have impressive results.

When you spread to an international market, your marketing efforts must consider all your customers' needs, including those from very different areas than your home location. Email localization helps ensure that your content is relevant and current to all users, regardless of where they live. 

Market research demonstrates that most global consumers value brand interactions in their native language over price when purchasing. However, most businesses promoting their products globally still require a multilingual content strategy. When done correctly, multilingual content connects directly to a more effective branding and marketing strategy. It is equally important in attracting, engaging, and converting audiences across markets and building crucial brand equity over time.

Adhering to the highest quality standards is vital to staying ahead of the competition. While business owners may know they are producing top-notch products and services, proving this to partners, suppliers, and customers involves going the extra mile. Industry-recognized accreditation in the form of ISO certification is one of the most effective ways to demonstrate your dedication to quality and the highest standards. ISO-accredited organizations find that it can help streamline work processes, support innovation, and provide a competitive edge.

Studies have shown that millennials prefer printed reading material. A very nostalgic generation, print media takes them back to simpler times when the world was not completely digitized. Holding and turning the magazine pages gives the reader a break from the chaos of everyday life. Reading a magazine article will make the article much more memorable. The tactile process of reading a magazine provides the brain with more time to process the information. People tend to trust the information printed in a reputable magazine more than digital media. Here is a list of why paper publishing is still in vogue.

UX and localization are closely related but must be linked more closely for too many brands. However, their combination can help your brand content stand out, and you can create a more integrated and successful experience for audiences across the markets you want to serve.

For most businesses, there is more data available than ever before. That data makes it possible to make critical business decisions, from when to expand areas of the brand to when to scale back operations. It helps stakeholders decide how to ensure higher customer satisfaction. Many businesses need to figure out how to use that data best. This uncertainty can lead to lower overall business maturity and an inability to meet changing consumer demand.

At its core, social media is an ecosystem of interconnected conversations about an untold number of topics. Most social media strategies rightfully focus on adding your brand's voice to that conversation, ideally leveraging storytelling value-based promotional strategies to engage your audience. But even the best social media strategy is incomplete without social listening.

Accurate translation is more than simply transferring words from one language to another. Communication conveys meaning; without it, you might send a different message than intended. For example, many words in the English language have multiple meanings, and we use context in phrases or images surrounding those words to understand what words mean fully.

Branding is a marketing task that only ends for some businesses. Establishing a solid brand position — and maintaining it — is vital to continued profitability. 

Many companies have found that getting creative with their branding initiatives leads to good results. Here are 11 unique branding ideas you may want to consider for your company.

Marketing is an essential part of any successful business. It is an evolving process with many working parts that serve to identify customers and communicate with them in the best ways possible. Marketing teams combine multiple skills and methods to devise effective marketing campaigns that meet consumers' interests—knowing where to focus your efforts to achieve the best ROI. This list of valued marketing skills combines modern technology with critical research skills and techniques.

Localized e-learning content is critical for ensuring that everyone who takes your courses or engages with your platform gets the same high-quality material, regardless of where they are. However, many platforms stop translating that content into the user's native language. Language translation services can help make that content more accessible. But they will need to go the extra mile in making it usefully localized for some users. Consider these key localization ideas when determining how you want to create and piece together your educational content.

To enjoy a sustainable business model, global brands must provide localized service that meets the highly varied needs of their customers. A well-designed localization pipeline is a critical component in achieving this goal. 

Of course, structuring your localization pipeline requires foresight and planning and is full of challenges. The structure employed may vary; however, many organizations have found significant advantages to standardizing and centralizing the localization workflow. Let us discuss three areas where you may need to focus your centralization efforts on content, UX, and localization (according to market).

Transcreation is a creative process that involves adapting a message or content from one language to another while maintaining its original intent, tone, and style. It is often used in marketing and advertising, where the aim is to create compelling and engaging messages that resonate with a target audience.

Most conversations about localization success revolve around strategy. And while an excellent localization strategy is critical, you need a great tech stack to support it. Fortunately, building one is easier than it sounds. All it takes is a little knowledge about the tools on the market and how they fit with your localization needs and goals.  

To help you get started, here’s a look at nine essential tools every localization team should have in its arsenal.

The future of business lies in digital transformation and international growth. The pandemic forced companies to pivot to a digital-first model to remain competitive. McKinsey Global Survey found that it sped up the digitization of customer interactions by three to four years. This shift brought localization to the forefront of decision-making, where it remains today.