VTQ | Issue 16
Welcome to Issue 16 of VTQ Magazine!
In this edition, we explore how innovation, sustainability, and inclusivity are shaping today’s global workplace. You'll find insights on building linguistic communities for brand success, practical tips for creating eco-friendly home offices, and creating a culture of environmental responsibility. We also explore why employee experience matters, how to support neurodiversity, and ways to harness AI, automation, and machine translation to improve global communication.
We hope this issue sparks new ideas and inspires you to make a positive impact!
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VTQ | Issue 15
Welcome to Issue 15 of VTQ Magazine!
In this edition, we explore the dynamic intersection of leadership, artificial intelligence, and localization. As the digital landscape continues to evolve, mastering the integration of AI within various industries is crucial for staying ahead.
We hope this VTQ Magazine edition provides valuable perspectives and strategies to enhance your endeavors. May it inspire innovative approaches that will help pave the way for success in your global journey.
Enjoy this latest issue, and thank you for being a part of our community.
VTQ | Issue 14
Welcome to Issue 14 of VTQ Magazine!
This edition is rich with insights into the evolving landscapes of localization, AI, design, business expansion, fintech, and healthcare. We examine the nuances of fractional and lean localization, explore the transformative potential of generative AI, offer a critical analysis of machine translation’s future, and much more.
We hope you enjoy this edition of VTQ Magazine, and it sparks new ideas, strategies, and success stories in your global journey.
VTQ | Issue 13
Welcome to Issue 13 of VTQ Magazine!
In this edition, we cover the implications of AI for the language industry, tips to optimize your SEO for eCommerce localization, and the importance of localization for the life sciences sector. We also take a look at the importance of branding, marketing, and multilingual content.
We are committed to providing you with the latest trends, expert opinions, and valuable resources to support your global business endeavors. We hope you find this edition of VTQ Magazine informative, inspiring, and enlightening.
VTQ | Issue 12
Welcome to issue 12 of VTQ Magazine!
We are thrilled to bring you another edition packed with insightful articles on the ever-evolving world of localization and global business.
We hope you find this edition of VTQ Magazine informative, inspiring, and enlightening. As always, we are committed to bringing you the latest trends, expert opinions, and valuable resources to support your global business endeavors.
VTQ | Issue 11
Welcome to Issue 11 of VTQ.
In this new magazine issue, we discuss the future of localization work and cover the importance of website localization. If you are considering building and expanding your localization team, our feature on building your localization team from scratch may be helpful. We cover three localization team models and offer executive and stakeholder buy-in insights.
We are delighted to cover the news that the VistaTalks podcast has won a gold Viddy Award. The gold award is given for projects exceeding industry standards and selected from over 2,500 entries.
Business organizations with an expanding national or global footprint often must deliver compelling and engaging copy across multiple languages and cultures. A practical approach can be a challenge; what could be considered humorous in one culture may be offensive in another, and what may build enthusiasm in one market may alienate consumers in another. Our latest article on transcreation and marketing translation covers several helpful areas for consideration.
VTQ | Issue 10
Welcome to Issue 10 of VTQ.
In this new issue of VTQ magazine, we discuss the impact of a personal brand and how it can help in business. We cover reasons to upgrade your website with more languages, including reaching a wider audience, improving your brand image, and providing a more comprehensive and effective customer-centric user experience.
Investing in your brand is always essential, and we cover five reasons to invest in this latest issue. We have an article on blockchain and non-fungible tokens in the context of value creation, and we share six qualities of a good linguist.
Taking your brand global, or even expanding into a market speaking a different language, is no simple feat. While product delivery and supply chain strategies are undoubtedly important, so are how you communicate with your audience.
VTQ | Issue 9
Welcome to Issue 9 of VTQ.
In this new issue of VTQ Magazine, we cover five tips to boost your business on a global scale. When it comes to boosting your business, we have included an additional feature on how snackable, bitesize content can help in this area.
We discuss the difference between localization and globalization, and we take a deep dive into the important subject of linguistic testing.
Finally, we wrap up this issue with an article for anyone interested in a career in localization, covering some of the roles and responsibilities.
VTQ | Issue 8
Welcome to Issue 8 of VTQ.
In this new issue of VTQ Magazine, we cover fashion and localization, how to maximize your brand growth, five rules to cultivate a successful digital strategy, and the evolution of workplace culture. We introduce the Life Sciences Division Director, Kara Bolt, plus we share information on how entering new geographical markets is one of the most popular ways to grow, second only to mergers and acquisitions. Global brands typically need to adapt their products or services to appeal to buyers in those regional markets.
VTQ | Issue 7
Welcome to Issue 7 of VTQ.
In this new issue of VTQ Magazine, we dive into several hot topics, including transcreation, leadership, and the importance of multimedia localization. We cover ten considerations when choosing a language partner, and we share some updates about the VistaTalks podcast. At this time of publishing, we are continuing to work predominately remotely, and we would like to thank all of our contributors, advertisers and supporters. We hope you enjoy this latest edition of VTQ.
VTQ | Issue 6
Welcome to the latest issue of VTQ Magazine.
In this new digital edition, we remain focussed on one of our core objectives ‘reaching out to a globally thinking audience, who are looking for new and interesting information from around the world.’ We feel that this is more important now than ever before. Many people and companies have seen rapid changes in how they operate in a local and international context. We are producing the magazine in an online format, which helps us to connect with our readers, who in the majority of cases, remain working remotely due to the ongoing global pandemic. Between the covers of this new issue of the magazine, we catch up on ‘The Global Dimension of a Digital-First Strategy’, ‘Digital Transformation’, and ‘The Shift to Online Only Events’, plus we hear from Vistatec’s CEO Thomas Murray. We hope you enjoy this new issue. Thank you to all our contributors, advertisers, and supporters.
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VTQ | Issue 5
We have been both overwhelmed and delighted with the support we have received for this new issue. Producing a magazine can be challenging at times; however, we have all seen the world change dramatically since our subscribers received the last print and digital editions of the publication. Between the covers of this issue of the magazine, we catch up with Margaret Molloy, Chief Marketing Officer of Siegel+Gale, in New York. We talk global customer language with Bruno Herrmann, and Elizabeth Riley shares information on machine translation for life sciences. Felicity Menzies stops by to share the top ten cultural risks for global business, and we include articles on UX, gender equality, indigenous languages, dev ops, and much more! We hope you enjoy this new issue. Thank you to all our contributors, advertisers, and supporters. Stay safe.
VTQ | Issue 4
We have a lot of interesting topics covered in the latest issue of VTQ magazine. We focus on multilocalism and discuss protecting global brand integrity in the digital age. We catch up with Mikel Forcada, President of the European Association for Machine Translation, and Yuka Ghesquière Nakasone from Beabloo, who shares her insights on the intersection of retail, technology and globalization. We also cover the smart working revolution with Vanessa Tierney. Paul Lancaster drops by to talk about startups and Beatrice Whelan from Sage goes into detail on how content marketers can break their echo chamber. This issue’s interviews include author of Kiss, Bow, or Shake Hands, Terri Morrison. Peter Rose, CTO at TEKenable, Sonia Oliveira, Senior Globalization Director at GoPro, Bobby Power, Creator and Publisher at Go Wild magazine and much more! All this plus an update on the latest events and Think Global Forum.
VTQ | Issue 3
In our third edition of VTQ magazine we hear from Redsand Partners Nicole Anderson on all things Fintech and from Microsoft’s Geoffrey Colon discussing ‘Disruptive Marketing’ plus we discover Social Media for Events from Sage’s Beatrice Whelan. In addition we hear from Fujitsu’s Caragh O’Carroll, Dan Chappelle, The Wealthy Travel Agent, Renato Beninatto, CEO Nimdzi, Rohit Bhargava, Founder and Chief Trend Curator, Non-Obvious Company. Carlos Rodríguez García discusses Machine Learning and we talk to author Kit Brown-Hoekstra and NetApp’s Anna Schlegel.
VTQ | Issue 2
For this Second Issue we certainly scaled up our operations and feature a host of world class contributors in this bumper edition. We hear from Microsoft's Geoffrey Colon on 'Jamming Culture' and feature interviews with GetYourGuide, Sanctifly and Vistatec. We take a trip to Mexico City and cover what we can learn from China with Colin Lewis of OpenJaw Technologies.
VTQ | Issue 1
Our first issue features an article by ‘Truly Global’ author and Women In Localization co-founder Anna Schlegel. Vistatec’s Kristin Hansen shares tips on staying healthy while traveling, Phil Ritchie (CTO at Vistatec) talks about the latest technology ‘Deep Content’, and Bronwyn Hogan covers all things San Diego, where the Think Global Forum Life Sciences was launched recently.