Global Engagement
Priscillia Charles, VTQ Magazine
Engaging Customers with a Globalized Content Strategy
Global Content Solutions company Vistatec has been providing content services for organizations worldwide since 1997. Incorporated in the US and headquartered in Europe, Vistatec counts many of the world’s most iconic brands among its customers. The company has built its success by developing business and technology solutions that accelerate global commercial success.
In today’s content-driven business environment, a global content strategy is vital to business success.
With more than two decades of experience in communicating their customers’ content, services, and products, Vistatec has developed systems for delivering content in a clear and engaging language that reflects local insights, linguistic nuances, cultural differences, and geo-specific standards.
“Our success is built on uniquely designed solutions that accelerate global commercial success by speeding up time to market and reducing costs,” said Unn Villius, Chief Sales Officer, Vistatec.
“We understand how organizations leverage products, services, communications, and commercial content to create compelling outcomes for customers.”
Organizations all over the world rely on a wide range of content to engage their customers and create compelling experiences. From marketing content to software localization to the company’s category-defining machine translation solutions, Vistatec provides scalable localization and translation services that ensure the end-users experience and outcomes are consistent and predictable, regardless of language and locale.
Villius explained that what used to be product localization has become global content production. The industry is now a much broader and multifaceted professional service than it used to be. Clients no longer want a supplier who simply delivers on their needs, they are looking for a partner who can provide current and future solutions.
“We understand what it takes to be successful on a global scale, and that means access to world-class talent,” said Villius. “Over our 20 years of business, we have built an experienced pool of over 10,000 language professionals who help us meet any global content need.”
As the content focus has shifted to a worldwide approach, Vistatec has people located in many countries working with clients on a local basis. This immersive, in-country expertise is a vital component of their success.
Vistatec is currently expanding globally with the hiring of four new sales team members, with one based at their Dublin headquarters and three in the United States. Much of the success can be attributed to the company’s involvement with global industry organizations and events. Vistatec hosted the
Think Global Forum in New York City earlier this year.
The Think Global Forum was designed to bring together guests and forum executives from some
of the world’s premier companies and organizations at the New York Irish Consulate and Enterprise Ireland offices. The Forum provides insights and thought leadership in the context of technology, travel, manufacturing, life sciences, retail, eCommerce and a growing number of sectors around the world.
“These events are extremely important for Vistatec in terms of thought leadership, they enable
us to be at the center of the discussion with forum participants, industry experts, speakers and Forum executives,” said Villius. “While these events are very solutions-focused, they are also learning opportunities for us and we engage with a global community, which actively contributes to solutions from a variety of existing and future challenges.”
The event encouraged guests to network with other Think Global Forum members and offered the opportunity to listen to leading industry speakers. The Think Global Forum was honored that Ambassador of Ireland to the United States, Daniel Mulhall, attended the event and opened the Forum by discussing the growth of globalization and the Irish economy. Ambassador Mulhall commented: “Ireland has been transformed because our economy has undergone a dramatic overhaul. We have now become one of the most open economies in the world.”
This is a significant point in the context of global business. Ireland is a very business-friendly economy, with an English-speaking workforce and is still relatively young by European standards. Ireland is also a dynamic environment, with an internationally focused outlook. Vistatec is headquartered in Ireland, which is Europe’s fastest-growing economy.
“Ireland has a successful and proven track record for being one of the world’s leading business locations for numerous multinational organizations, and the global business community has long recognized the importance of Ireland and Irish companies,” said Villius. “Ireland is known to be ahead of the curve in many areas such as software, medtech, finance, pharma, combined with a well-educated, global, mobile and tech-savvy workforce.” Villius added that Ireland has a very pro-business economy with a well-established history of global business trade and a world-class foreign direct investment sector. Ireland is proud of the fact that there are over 1,400 overseas companies who already call Ireland home.
This is particularly helpful and beneficial when engaging in international business. “Many multinational companies have extensive operations in Ireland, which helps bolster the global story for many Irish companies expanding internationally,” said Villius. “And with Vistatec being so multinational and multicultural in everything we do, Ireland is a great home country for us.”