Global Translation and the Games Industry Article

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What began as a niche industry driven by arcade consoles has become one of the largest entertainment sectors in the world. As the gaming industry expands to a global market, video game translation has become increasingly important. Video gaming has become a multi-billion dollar industry, with projections indicating that it will surpass $138 billion in revenue by the end of 2021

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Global Customer Language

This might seem like an easy promise to fulfill, but it comes with an array of underlying international challenges that must be addressed. It’s important to avoid simplistic assumptions to follow the right course of action. Adopt a methodology that allows everyone in the organization to be aligned - and to be enabled
to understand, endorse, and contribute to a holistic global content strategy based on local Effectiveness.

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