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VTQ Magazine

How to Choose AI Translation That Works at Scale

August 19, 2025 by VTQ

Generative AI has revolutionized automated translation compared to traditional machine learning (ML) models, enabling businesses to instantly make source content readable in multiple languages. The days of stilted, clunky AI translations have given way to fluent paragraphs generated by advanced language models that rephrase sentences in the target language. Theoretically, AI translation could enable businesses to reach global audiences at scale with minimal delay.

How AI Brings Localization into the Spotlight

July 03, 2025 by VTQ

With the advent of AI, executives envisioned the possibility of instant translation, reduced headcount, and increased profitability. Suddenly, language services shifted from a line item to a lightning rod, as leadership questioned why they still needed human linguists when Large Language Models (LLMs) could automate and deliver translated content more quickly. However, this scrutiny provided localization teams with an opportunity to demonstrate their strategic impact if they could navigate the risks and redefine their value.

Five Reasons Multilingual UX Needs a Seat at the Strategy Table

May 13, 2025 by VTQ

International organizations need multilingual UX as part of their digital approach. Learn more about how a multilingual UX strategy can help your business.

The Rise of Multilingual Support: How AI and Human Expertise Are Redefining Global CX

March 13, 2025 by Guest User

Multilingual customer bases need multilingual support. See how AI, professional localization services, and translators can make it happen.

Street Talk: Making Smart Cities Accessible to Multilingual Populations

February 27, 2025 by Guest User

Smart cities are all about making urban life better for everyone. These cities use technology to manage everything from traffic to public services more efficiently, but one vital element is often overlooked: ensuring everyone can use these technologies. That's where language comes in.

How Social Media Can Bridge the Gap Between Local and Global Markets

December 24, 2024 by Guest User

A successful international market expansion effort must include careful consideration of the channels most effective in bringing your message—and your product—to new cultures and audiences. Any discussion of effective channels for bridging local and global markets, in turn, has to include at least some consideration of social media.

The Pros and Cons of Gating Content

May 16, 2024 by Guest User

As businesses strive to outperform their competitors and captivate audiences, their strategies for distributing their content can significantly impact their success. The choice between gating and ungating content is pivotal, shaping the dynamics of audience engagement and information flow.

Six Expert Tips for the Best Social Media Localization

September 14, 2023 by VTQ

Localization is a crucial part of your marketing strategy. It lets you personalize your content to users' needs from various geographic areas. As you manage your localization process, it's critical to remember your social media. Not only do you want to translate your content so that it's available for users in various geographic areas, but you also want to make sure you're localizing the content you provide. Follow these six tips for social media localization.

Five Best Practices for Localization Testing

September 05, 2023 by VTQ

Localization is critical to reaching a wide geographic area with your marketing and overall business efforts. As part of your localization platform, testing your processes and ensuring they meet your stated goals is essential. Consider utilizing these critical five best practices as part of your localization testing.

How Sportswear Brands Can Leverage Localization

August 21, 2023 by Meredith Hutchinson

The fashion industry, like many others, has become increasingly global. Localization is still essential to your overall strategy and connection to your customers. As a sportswear brand, you want to target your marketing materials for customers in distinct locations. Localization can take several forms, depending on how you approach this common strategy—and it can have impressive results.

How Email Localization Drives ROI

August 10, 2023 by Meredith Hutchinson

When you spread to an international market, your marketing efforts must consider all your customers' needs, including those from very different areas than your home location. Email localization helps ensure that your content is relevant and current to all users, regardless of where they live.

The Importance of Branding, Marketing, and Multilingual Content

July 21, 2023 by Meredith Hutchinson

Market research demonstrates that most global consumers value brand interactions in their native language over price when purchasing. However, most businesses promoting their products globally still require a multilingual content strategy. When done correctly, multilingual content connects directly to a more effective branding and marketing strategy. It is equally important in attracting, engaging, and converting audiences across markets and building crucial brand equity over time.

The Importance of Industry-Recognized Accreditation

July 05, 2023 by Meredith Hutchinson

Adhering to the highest quality standards is vital to staying ahead of the competition. While business owners may know they are producing top-notch products and services, proving this to partners, suppliers, and customers involves going the extra mile. Industry-recognized accreditation in the form of ISO certification is one of the most effective ways to demonstrate your dedication to quality and the highest standards. ISO-accredited organizations find that it can help streamline work processes, support innovation, and provide a competitive edge.

Why Paper Publishing is Still In Vogue

May 24, 2023 by Meredith Hutchinson

Studies have shown that millennials prefer printed reading material. A very nostalgic generation, print media takes them back to simpler times when the world was not completely digitized. Holding and turning the magazine pages gives the reader a break from the chaos of everyday life. Reading a magazine article will make the article much more memorable. The tactile process of reading a magazine provides the brain with more time to process the information. People tend to trust the information printed in a reputable magazine more than digital media. Here is a list of why paper publishing is still in vogue.

Are You Using the Power of UX and Localization?

May 09, 2023 by Meredith Hutchinson

UX and localization are closely related but must be linked more closely for too many brands. However, their combination can help your brand content stand out, and you can create a more integrated and successful experience for audiences across the markets you want to serve.

How to Accelerate Your Business Maturity With Data-Driven Processes

May 03, 2023 by Meredith Hutchinson

For most businesses, there is more data available than ever before. That data makes it possible to make critical business decisions, from when to expand areas of the brand to when to scale back operations. It helps stakeholders decide how to ensure higher customer satisfaction. Many businesses need to figure out how to use that data best. This uncertainty can lead to lower overall business maturity and an inability to meet changing consumer demand.

The Importance of Context From a Translator's Perspective

April 04, 2023 by Meredith Hutchinson

Accurate translation is more than simply transferring words from one language to another. Communication conveys meaning; without it, you might send a different message than intended. For example, many words in the English language have multiple meanings, and we use context in phrases or images surrounding those words to understand what words mean fully.

11 Unique Branding Ideas to Consider

March 28, 2023 by Meredith Hutchinson

Branding is a marketing task that only ends for some businesses. Establishing a solid brand position — and maintaining it — is vital to continued profitability.

Many companies have found that getting creative with their branding initiatives leads to good results. Here are 11 unique branding ideas you may want to consider for your company.

The Most Valued Marketing Skills For Your Business

March 21, 2023 by Meredith Hutchinson

Marketing is an essential part of any successful business. It is an evolving process with many working parts that serve to identify customers and communicate with them in the best ways possible. Marketing teams combine multiple skills and methods to devise effective marketing campaigns that meet consumers' interests—knowing where to focus your efforts to achieve the best ROI. This list of valued marketing skills combines modern technology with critical research skills and techniques.

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