The Rise of Multilingual Support: How AI and Human Expertise Are Redefining Global CX
Multilingual customer bases need multilingual support. See how AI, professional localization services, and translators can make it happen.
Read MoreStreet Talk: Making Smart Cities Accessible to Multilingual Populations
Smart cities are all about making urban life better for everyone. These cities use technology to manage everything from traffic to public services more efficiently, but one vital element is often overlooked: ensuring everyone can use these technologies. That's where language comes in.
Read MoreHow Social Media Can Bridge the Gap Between Local and Global Markets
A successful international market expansion effort must include careful consideration of the channels most effective in bringing your message—and your product—to new cultures and audiences. Any discussion of effective channels for bridging local and global markets, in turn, has to include at least some consideration of social media.
Read MoreThe Pros and Cons of Gating Content
As businesses strive to outperform their competitors and captivate audiences, their strategies for distributing their content can significantly impact their success. The choice between gating and ungating content is pivotal, shaping the dynamics of audience engagement and information flow.
Read MoreSix Expert Tips for the Best Social Media Localization
Localization is a crucial part of your marketing strategy. It lets you personalize your content to users' needs from various geographic areas. As you manage your localization process, it's critical to remember your social media. Not only do you want to translate your content so that it's available for users in various geographic areas, but you also want to make sure you're localizing the content you provide. Follow these six tips for social media localization.
Read MoreFive Best Practices for Localization Testing
Localization is critical to reaching a wide geographic area with your marketing and overall business efforts. As part of your localization platform, testing your processes and ensuring they meet your stated goals is essential. Consider utilizing these critical five best practices as part of your localization testing.
Read MoreHow Sportswear Brands Can Leverage Localization
The fashion industry, like many others, has become increasingly global. Localization is still essential to your overall strategy and connection to your customers. As a sportswear brand, you want to target your marketing materials for customers in distinct locations. Localization can take several forms, depending on how you approach this common strategy—and it can have impressive results.
Read MoreHow Email Localization Drives ROI
When you spread to an international market, your marketing efforts must consider all your customers' needs, including those from very different areas than your home location. Email localization helps ensure that your content is relevant and current to all users, regardless of where they live.
Read MoreThe Importance of Branding, Marketing, and Multilingual Content
Market research demonstrates that most global consumers value brand interactions in their native language over price when purchasing. However, most businesses promoting their products globally still require a multilingual content strategy. When done correctly, multilingual content connects directly to a more effective branding and marketing strategy. It is equally important in attracting, engaging, and converting audiences across markets and building crucial brand equity over time.
Read MoreThe Importance of Industry-Recognized Accreditation
Adhering to the highest quality standards is vital to staying ahead of the competition. While business owners may know they are producing top-notch products and services, proving this to partners, suppliers, and customers involves going the extra mile. Industry-recognized accreditation in the form of ISO certification is one of the most effective ways to demonstrate your dedication to quality and the highest standards. ISO-accredited organizations find that it can help streamline work processes, support innovation, and provide a competitive edge.
Read MoreWhy Paper Publishing is Still In Vogue
Studies have shown that millennials prefer printed reading material. A very nostalgic generation, print media takes them back to simpler times when the world was not completely digitized. Holding and turning the magazine pages gives the reader a break from the chaos of everyday life. Reading a magazine article will make the article much more memorable. The tactile process of reading a magazine provides the brain with more time to process the information. People tend to trust the information printed in a reputable magazine more than digital media. Here is a list of why paper publishing is still in vogue.
Read MoreAre You Using the Power of UX and Localization?
UX and localization are closely related but must be linked more closely for too many brands. However, their combination can help your brand content stand out, and you can create a more integrated and successful experience for audiences across the markets you want to serve.
How to Accelerate Your Business Maturity With Data-Driven Processes
For most businesses, there is more data available than ever before. That data makes it possible to make critical business decisions, from when to expand areas of the brand to when to scale back operations. It helps stakeholders decide how to ensure higher customer satisfaction. Many businesses need to figure out how to use that data best. This uncertainty can lead to lower overall business maturity and an inability to meet changing consumer demand.
Read MoreThe What, Why, and How of Social Listening for Your Brand
At its core, social media is an ecosystem of interconnected conversations about an untold number of topics. Most social media strategies rightfully focus on adding your brand's voice to that conversation, ideally leveraging storytelling value-based promotional strategies to engage your audience. But even the best social media strategy is incomplete without social listening.
Read MoreThe Importance of Context From a Translator's Perspective
Accurate translation is more than simply transferring words from one language to another. Communication conveys meaning; without it, you might send a different message than intended. For example, many words in the English language have multiple meanings, and we use context in phrases or images surrounding those words to understand what words mean fully.
Read More11 Unique Branding Ideas to Consider
Branding is a marketing task that only ends for some businesses. Establishing a solid brand position — and maintaining it — is vital to continued profitability.
Many companies have found that getting creative with their branding initiatives leads to good results. Here are 11 unique branding ideas you may want to consider for your company.
Read MoreThe Most Valued Marketing Skills For Your Business
Marketing is an essential part of any successful business. It is an evolving process with many working parts that serve to identify customers and communicate with them in the best ways possible. Marketing teams combine multiple skills and methods to devise effective marketing campaigns that meet consumers' interests—knowing where to focus your efforts to achieve the best ROI. This list of valued marketing skills combines modern technology with critical research skills and techniques.
Read More11 Localization Ideas for Global E-learning That Go Beyond Translation
Localized e-learning content is critical for ensuring that everyone who takes your courses or engages with your platform gets the same high-quality material, regardless of where they are. However, many platforms stop translating that content into the user's native language. Language translation services can help make that content more accessible. But they will need to go the extra mile in making it usefully localized for some users. Consider these key localization ideas when determining how you want to create and piece together your educational content.
Read MoreStructuring Your Localization Pipeline
To enjoy a sustainable business model, global brands must provide localized service that meets the highly varied needs of their customers. A well-designed localization pipeline is a critical component in achieving this goal.
Of course, structuring your localization pipeline requires foresight and planning and is full of challenges. The structure employed may vary; however, many organizations have found significant advantages to standardizing and centralizing the localization workflow. Let us discuss three areas where you may need to focus your centralization efforts on content, UX, and localization (according to market).
Read MoreCompelling and Engaging Messages: The Importance of Transcreation
Transcreation is a creative process that involves adapting a message or content from one language to another while maintaining its original intent, tone, and style. It is often used in marketing and advertising, where the aim is to create compelling and engaging messages that resonate with a target audience.
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